Saturday, February 2, 2013

Expand Your B(r)and

One of the biggest opportunities artists have is leveraging their brand for more than their music. So they've nailed down the consistent fonts and color schemes, and maybe even get a logo going to incorporate into all their designs, but once they get a brand platform like that in place, there is so much more that can be done to expand it with a little creativity and strategy.

Wednesday, November 28, 2012

Know Your Fans


This may be one of those no-brainers, but there is something important here. A lot of the times, artists get caught up in the art. And that's exactly what they should be doing, but at the same time, they need to be paying attention to the people that are enjoying their art.

By knowing your fanbase, you can make better informed decisions about your brand as a musical act. Are your fans going to come out to a show, party and drink a bunch? Or are they more reserved, sitting back and listening, rather than dancing? Knowing this will help you craft your live performance into something that is most enjoyable for your fanbase.

Wednesday, October 24, 2012

Be Able to Pitch Your Music

Something that musicians often overlook is having the ability to pitch their music. Sure, you can give a genre that you fall into or come close to, but often musicians are vague and give non-answers when pressed for more specifics.

When it comes down to it, sooner or later you will need to pitch yourself to someone. Fans are the (somewhat) easy part, they just have to listen to your music or see you live and determine if they like you. What I'm talking about is when it comes time to attract industry partners, be it a manager, a booking agent, a label, anyone. This is especially important if you are trying to gain a brand partnership with a company in another industry (think Toby Keith and Ford). Artists need to be able to show that they provide value in order to attract key partners.

Thursday, October 11, 2012

Tips for Financing Your Music Organically


A key element of growing your music as a business, like any startup, is managing your money effectively. It's important to note that money management doesn't always mean financial prosperity is to follow, but you have to start somewhere.

This isn't an attempt to show you how to make more money, but rather an idea of what you should do once money comes. Assume for a moment you've been tracking your money diligently, recording revenue and expenses, and are left with your profit. Do you give yourself a nice paycheck? Do you split up the earnings with the band and treat yourselves?

Tuesday, October 9, 2012

Musicians: You Can Now License Your Music Through SoundCloud

An important piece of running your band as a business is looking for opportunities to create multiple revenue streams aside from typical recording and performance income. A popular alternative to these streams is the ever-elusive sync license, and we all know that every indie band dreams of having that hit song on Grey's Anatomy.

Now, thanks to a partnership between multimedia creator and distributor Getty Images and social sound platform SoundCloud, independent artists are one step closer to making their sync licensing dreams come true.