Wednesday, November 28, 2012

Know Your Fans

This may be one of those no-brainers, but there is something important here. A lot of the times, artists get caught up in the art. And that's exactly what they should be doing, but at the same time, they need to be paying attention to the people that are enjoying their art.

By knowing your fanbase, you can make better informed decisions about your brand as a musical act. Are your fans going to come out to a show, party and drink a bunch? Or are they more reserved, sitting back and listening, rather than dancing? Knowing this will help you craft your live performance into something that is most enjoyable for your fanbase.

Something else to pay attention to is the way your fans choose to interact with you. Experiment some with Twitter, Facebook, and Instagram. What networks get you the most response? Figure this out and leverage what you find out to get people talking to you and talking about you. Fans these days are looking for more than just music to listen to, they are looking for an experience to buy into, even if it is just with their time.

At it's core, this is a basic marketing post to get you thinking like an entrepreneur.

Here are a few specific takeaways:

  • How do fans act at your shows? Use this to inform how you perform.
  • What avenues do your fans show the most response to online? Make these platforms a priority.
  • Along with the previous note, CONTENT IS KING. Post consistently, and make it meaningful. No one necessarily cares what you're eating for lunch, but a photo from the studio or a mini-interview with your band will get people talking.
  • How do your fans listen to your music? If they are listening to you on Spotify but aren't purchasing your stuff, what are they willing to pay for?

These are just a couple things to think about to get you started, there will be more to come.

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